Hello Bloggers! I was recently having a conversation with a small business owner, and she was wondering what she could do to start incorporating public relations into her company. As usual I was eager to get her started. Here's what I recommended.
First of all I told her I needed to know what advertising or marketing she was doing? Since she had no real communications to her constituents or neighbors, our work was cut out for us. My number one objective was for her to complete a constituency wheel. After we understood who we were dealing with we started designing a few basic flyer's that she could drop off around town and hang up at local restaurants and coffee shops. I explained that this would allow her to promote her name and special events.
The constituency wheel and flyer's took us a few hours and we decided to continue later.
So check back to see what will happen next.
Keep on spinning!
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