Good Afternoon P.R. enthusiasts and Blog addicts.
It's time for another exciting post about (you guessed it) P.R.! Yeah!
Almost everyday we are bombarded with news whether we like it or not. And almost everyday there is some part of P.R. in those news casts. Sometimes it's intentional, and sometimes it's unavoidable. At any rate, we as P.R. professionals and enthusiasts need to be aware of whats going on in the media.
Public Relations professionals who are among the elite are skilled, knowledgeable, spin masters and tricky. A V.N.R. (Video News Release) is a great way for the a company to get info out to various media outlets. V.N.R.'s are made to look as if the news station sent a camera crew and a reporter out to do a story on a company. When in reality it was a product of a P.R. professional and some talented actors.
When a company is in trouble they may send a VNR casting them in a positive light to try and draw a sympathetic vote from the public. In other times it might just be the fact that the news station doesn't have enough time to record a short on the company but they still want them on T.V.
So be smart consumers and take the time to evaluate and decide for yourself which is authentic news copy, and which are a product of a companies communications department.
Check out this link to learn more about V.N.R.'s
Until next time, spin!
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