CRISIS P.R!

No one likes a crisis, but they do occur.

It is a nasty little thing that always seems to arise at the most in-opportune time. But there is something we can do about it, we can have a plan, and we can find out the facts.

A P.R. professional has the sometimes unpleasant task of dealing with a crisis. These things start when something goes wrong and it is leaked to press. Then, the press has a field day with it. The P.R. department try's all year to try and get someone from the local radio or television station to come out and give them some free publicity. But no, that would be asking too much.

However, when a problem arises and there is blood in the water, so to speak, it's like a feeding frenzy. So how do you stop the negative press, the slander and name calling? How do you keep that positive image in the public’s eye? By being prepared. Have a game plan.

1. Know who the key players in your company are.
2. Find out the truth.
3. Admit fault if there is fault to admit.
4. Correct the problem and assure everyone it will never happen again.
5. Beg for forgiveness.

This is just a very basic outline of the steps you can take to help with your crisis P.R.

Until next time, keep Spinning!