Wednesday, September 16, 2009

Small Company P.R. take two.

Hello there spinners. Time for round two with my small business owner.

I decided that one of the best ways to be prepared in the world of P.R. is to have a media kit ready to roll. So that's what we worked on, here's how it went.

We started by designing a folder with attractive artwork and a nice title. We then took samples and arranged them in order of relevancy and style. The samples were informational pieces like pictures of floral arrangements, pictures of the shop, flyer's, brochure's, a power point presentation, and a short video with highlights of the company, it's staff, and the owner.

Next we got to work on the PowerPoint and the video. The reason for the PowerPoint is to make an electronic portfolio for others to look at. This way it can be shared instantly all over the world through the Internet.

Then we filmed a short video highlighting the history, products, talents, and staff at the shop. This is great because if a news station wants to do a piece on your business they don't necessarily have to send a crew out to film it themselves.

With all of these elements together this press kit is sure to impress all.

Until next time, keep on spinning bloggers.

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