I Know Why I Love P.R.

P.R. IS EVERYWHERE!

I love Publics Relations, not just because it is forever changing and complex, because I am P.R.

How many of us out there feel as though they practice P.R. on a daily basis. It's not just for big corporations with millions of dollars, or for small mom and pop places, or for business at all, it is also for us as people.

Wheter we realize it or not we put P.R. into play everyday, it's how you interact with others. Say you bring a new girlfriend home but your parents don't seem so impressed. Well what are you going to do, find another one and keep trying to please mommy. No, you employee P.R. to persuade your family that she is great. Tell them about her accomplishments, tell them that she is kind, and win them over to the right side.

Anyone in customer service knows what I am talking about. You have to make decisions that could have an effect on your job. So what do you do when a customer is upset? Do you tell them off and loose a sale and a customer? No, you practice your good P.R. and make things right and then play up the company.

We all can use P.R. almost everyday, it's just how use it.

Keep Spinning!

How we see P.R. in the media

Good Afternoon P.R. enthusiasts and Blog addicts.

It's time for another exciting post about (you guessed it) P.R.! Yeah!

Almost everyday we are bombarded with news whether we like it or not. And almost everyday there is some part of P.R. in those news casts. Sometimes it's intentional, and sometimes it's unavoidable. At any rate, we as P.R. professionals and enthusiasts need to be aware of whats going on in the media.

Public Relations professionals who are among the elite are skilled, knowledgeable, spin masters and tricky. A V.N.R. (Video News Release) is a great way for the a company to get info out to various media outlets. V.N.R.'s are made to look as if the news station sent a camera crew and a reporter out to do a story on a company. When in reality it was a product of a P.R. professional and some talented actors.

When a company is in trouble they may send a VNR casting them in a positive light to try and draw a sympathetic vote from the public. In other times it might just be the fact that the news station doesn't have enough time to record a short on the company but they still want them on T.V.

So be smart consumers and take the time to evaluate and decide for yourself which is authentic news copy, and which are a product of a companies communications department.

Check out this link to learn more about V.N.R.'s

Until next time, spin!

Small Company P.R. take two.

Hello there spinners. Time for round two with my small business owner.

I decided that one of the best ways to be prepared in the world of P.R. is to have a media kit ready to roll. So that's what we worked on, here's how it went.

We started by designing a folder with attractive artwork and a nice title. We then took samples and arranged them in order of relevancy and style. The samples were informational pieces like pictures of floral arrangements, pictures of the shop, flyer's, brochure's, a power point presentation, and a short video with highlights of the company, it's staff, and the owner.

Next we got to work on the PowerPoint and the video. The reason for the PowerPoint is to make an electronic portfolio for others to look at. This way it can be shared instantly all over the world through the Internet.

Then we filmed a short video highlighting the history, products, talents, and staff at the shop. This is great because if a news station wants to do a piece on your business they don't necessarily have to send a crew out to film it themselves.

With all of these elements together this press kit is sure to impress all.

Until next time, keep on spinning bloggers.

Small Company P.R. (Flower Shop)

Hello Bloggers! I was recently having a conversation with a small business owner, and she was wondering what she could do to start incorporating public relations into her company. As usual I was eager to get her started. Here's what I recommended.

First of all I told her I needed to know what advertising or marketing she was doing? Since she had no real communications to her constituents or neighbors, our work was cut out for us. My number one objective was for her to complete a constituency wheel. After we understood who we were dealing with we started designing a few basic flyer's that she could drop off around town and hang up at local restaurants and coffee shops. I explained that this would allow her to promote her name and special events.

The constituency wheel and flyer's took us a few hours and we decided to continue later.
So check back to see what will happen next.
Keep on spinning!

CRISIS P.R!

No one likes a crisis, but they do occur.

It is a nasty little thing that always seems to arise at the most in-opportune time. But there is something we can do about it, we can have a plan, and we can find out the facts.

A P.R. professional has the sometimes unpleasant task of dealing with a crisis. These things start when something goes wrong and it is leaked to press. Then, the press has a field day with it. The P.R. department try's all year to try and get someone from the local radio or television station to come out and give them some free publicity. But no, that would be asking too much.

However, when a problem arises and there is blood in the water, so to speak, it's like a feeding frenzy. So how do you stop the negative press, the slander and name calling? How do you keep that positive image in the public’s eye? By being prepared. Have a game plan.

1. Know who the key players in your company are.
2. Find out the truth.
3. Admit fault if there is fault to admit.
4. Correct the problem and assure everyone it will never happen again.
5. Beg for forgiveness.

This is just a very basic outline of the steps you can take to help with your crisis P.R.

Until next time, keep Spinning!

Why Public Relations, and Why Now?

In hard economical times many companies often have to make cuts to save a few pennies. Unfortunately it usually starts with the communications department.

This grim truth is a harsh reality for anyone in the field. So newly grads, consider yourself warned. But why do they do it, I mean why cut the department in charge of putting a good face on your company? I don't know, I guess they consider us unnecessary salary. I mean a big part of our job is to spin the truth and the press to keep the organization or company that we work for in the lime light. I think that's pretty important don't you.

So, with this in mind, why do we do it to ourselves? Why do we go into this profession when we could just become doctors or accountants? Because of the thrill and the challenge! In good financial times we have ample chances to flourish and show off our wit, charm, humor, and spin abilities. So hang in there gang. Don't give up, fight for your chance to spin. I know I am.

Until next time, keep spinning!

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